50 Local SEO Tips

50 statements on Local SEO you should know:

Meta titles is the number 1 “on page” ranking factor.

You need a location page for every single city that you want to rank in.

AI content ranks just fine. Authority is what matters.

If you need results quick, focus on your Google Business Profile, not your website.

Exact match GBPs and websites can rank higher than sites with 5x the authority than they have.

SEO is likely not the first channel you should invest in.

Backlinks > Content

Reviews > anything else on a GBP

It is extremely hard to rank a GBP without a physical address.

Branded search and a good click through rate matters a lot.

Backlinks are power for the website. Reviews are power for the GBP.

Expanding into a new city? Get a new GBP live there.

I don’t care what the FCC says — do whatever it takes to get more reviews.

SEO is easiest at the moment for local businesses.

If you’re on the 2nd page, you aren’t getting any clicks.

Blog contents are meaningless for local businesses.

Bottom of funnel traffic wins.

Reviews from local guides are worth more.

Update your GBP once a week with locational terms.

Backlinks from sites without any organic traffic can hurt your site.

Branded backlinks are the safest form of link building.

Build 90% of backlinks to the homepage.

If it’s easy for you to obtain a backlink, it likely isn’t worth a lot.

Citations must have a consistent NAP.

Don’t look at your organic traffic every day or you’ll lose your mind.

SEO is a long term game. Don’t expect results overnight.

The older the average person in your industry is, the easier it’ll be to do SEO.

The keyword difficulty metrics on AHRefs and SEMRush are terrible.

Unless you’re a personal injury attorney, anyone quoting you over 5k a month is absolutely nuts.

Almost every market in the US is obtainable at the moment if you build enough backlinks / wait long enough.

Want to know how many reviews you need? The best answer is “more than every competitor in your area”.

Ask agencies how long they have been doing SEO. Too many think they can do this at a high level without any training.

The magic number to rank number one in most markets is 200 reviews and a DR of 30.

The homepage is the most powerful page on your website. Use it accordingly.

If every single person in the top is using an exact match domain or GBP, you better be prepared to build 2x the number of backlinks and 2x the number of reviews.

“Longer the better” when it comes to content isn’t necessarily true.

Throw your address in the footer of your website. Especially if that’s the area you want to rank in.

If you need a new site to rank quick, make sure you have links from Facebook, Instagram, YellowPages, Yelp, and all the other major brands.

Exact match domains don’t work unless there’s a website built on that domain.

If you really know what you’re doing, buy expired domains with good backlink profiles and redirect them to your money site.

Negative SEO is real and it shouldn’t be used 99.99% of the time.

Don’t ask an SEO agency to work for you and fire them 3 months in. You didn’t give them enough time to see results.

If you can run LSA, be top of map pack, and top of website rankings, customers will see you 3 times before they see most of your competitors.

Path to ranking is completely dependent upon how serious the competition has taken SEO, rather than the size of the city.

The only technical SEO work you need to worry about is indexation and 404 errors.

The longer I link build for local businesses, I’m all in on quality over quantity.

If you need a page to get indexed in Google, just tweet out the link to the page. It works like a charm.

I have yet to find someone who charges less than $1000 for full-service SEO work and gets good results.

SEO works best in high-ticket niches.

If you want us to do this for you, get on our calendar here: https://calendar.app.google/LQZUVyzMPgYnUY6c7