We grew organic traffic more than 500% for a PI Attorney

As promised, here is our full breakdown of how we were able to grow organic traffic for a personal injury attorney in Los Angeles from 300 clicks a month to 1600 clicks a month.

Here are their results in AHRefs:

We started with them in February of this year, with organic traffic at 237. According to the graph, they are at more than 1600 today. Organic traffic above that also reads 2.3k at the moment. AHRefs platform can be flawed occasionally, and traffic changes will often appear in the number at the top of the page before being reflected in the graph. This means that they may be at 2.3k, which would indicate 10x growth from February to July. Not bad.

2,300 organic visitors from Google each month is great, but what has made this campaign fantastic is the fact that he is a personal injury attorney in Los Angeles. PI attorneys are notoriously hard to rank, and the fact that we were able to pull it off in the 2nd biggest metro area in the US is impressive.

Here’s how we did it:

Forgive me if you are reading this looking for some amazing hack or trick you have never heard of. We just ran a traditional SEO campaign.

Keyword research, page creation, link building. That’s it.

When conducting keyword research, we didn’t pay much attention to the "Keyword Difficulty” in AHRefs. It’s a flawed metric. More than anything, we paid attention to the DR of the sites ranking in the top 10. Here’s an example of a bad keyword.

Keyword Difficulty is on the lower end of the spectrum, a 7. When you look at the search engine results page though, all of the sites have a significantly higher DR than my client, who has an 8. This wouldn’t be a good opportunity for us.

Above is a fantastic example of a good keyword. This is because there are 2 sites within the DR range of my client site. LegalHelp123, being a DR 10 with no backlinks pointing towards the individual page, is in a very vulnerable spot. (If you are a lawyer in Anaheim, you are welcome, this is a fantastic keyword for you.)

We sorted through more than 70 municipalities in the LA area. Any cities with a reasonable path to ranking in the next few months, we built a page for. Any cities that were too competitive we simply ignored.

Page build-outs were unbelievably simple. We made the meta title the keyword: “Anaheim Personal Injury Attorney”. We made the H1 tag “Anaheim’s Best Personal Injury Attorney.” We wrote 500 words of copy using AI, with some light human editing. URL slug was /personal-injury-attorney-anaheim

Lastly, we built links. This was the X factor. Building pages targeting specific keywords is what gets your little campfire started, but building links is what adds fuel to the fire. If you want a massive fire, you have to build high-quality backlinks. Simple as that. It’s the only way to grow the authority of your website.

We sourced all of the backlinks through our backlink provider, Vineyard Links.

A couple of quick notes on the link building —

1. We rarely, if ever use exact match anchor text. The anchor text of our backlinks is normally some variation of the brand name. These are called “branded links.”

2. We built the majority of the links to the homepage, with the rest being divided up amongst his service pages. It is not often for location or service pages to acquire links naturally, so we have to be careful to not build too many of these too fast.

3. We built 15 links a month. AHRefs only shows 42 built in the last year, which is incorrect. It is important to remember that a link can be indexed without being picked up by AHRefs crawlers. The data they present are best guesses.

Find the right keywords. Build the pages. Build the links. Do not stress out about small tweaks you can make on the page. As long as you are targeting reasonably easy keywords, optimize your page with the basics I mentioned above, and build high-quality links, you’ll win.

If you would like to work with us on a link-building package for your business, book some time with us here:

You can check out our plans with our transparent pricing here: